Archive for June, 2011

Pep Boys VFX Breakdown

Posted by hingedigital in Latest News on June 24, 2011

Live action integration and VFX work for Pep Boys by Hinge Digital.

Pep Boys
“Tire Change”
Visual Effects and Animation: Hinge Digital
Internal/Spec Spot

Challenge:
We collaborated with Zimmerman to take the successful Pep Boys bobble heads campaign to new levels of brand development.

Solution:
We developed a spot to showcase the next step in the campaign’s evolution by integrating the animated CG characters into our live-action world. We stayed true to the design of these iconic characters and their physicality as bobble heads, while introducing a new dimension of storytelling freedom through CG animation.

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Not One but Two Tellys for Hinge

Posted by hingedigital in Industry News, Latest News on June 23, 2011

Hinge Digital has won a second Telly Award for our work the “Mark it Down” spot for hhgregg retail stores. Needless to say we are very excited about this, and just want to share it with everyone!

It is quite humbling to be recognized for our work when surrounded by such amazing talent, and we are thankful that we get the chance to do what we love for a living.

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Robo Brigade VFX brakedown

Posted by hingedigital in Industry News, Latest News on June 22, 2011

Take a look at some of the latest work the Hinge Digital has done with live action integration and VFX.

Bobby Rubio
“Robo Brigade”
2D Character Design: Bobby Rubio
Visual Effects and Animation: Hinge Digital

Challenge:

To integrate one of the robots from the Robo Brigade comic book property into a live action environment.

Solution:

Our animators choreographed the robot to interact with the live-action and queue the visual effects.
We added shake, reflections and alarm lights to the foreground car, cracks in the asphalt, dust, sparks, shadows, and reflections on the ground.
Our compositing team replaced signage, as well as removed graffiti, unwanted trees, and vehicles traveling in the background. Camera motion and color grading were added to accentuate the action and mood.