Pep Boys VFX Breakdown
Posted by hingedigital in Latest News on June 24, 2011
Live action integration and VFX work for Pep Boys by Hinge Digital.
Pep Boys
“Tire Change”
Visual Effects and Animation: Hinge Digital
Internal/Spec Spot
Challenge:
We collaborated with Zimmerman to take the successful Pep Boys bobble heads campaign to new levels of brand development.
Solution:
We developed a spot to showcase the next step in the campaign’s evolution by integrating the animated CG characters into our live-action world. We stayed true to the design of these iconic characters and their physicality as bobble heads, while introducing a new dimension of storytelling freedom through CG animation.
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Not One but Two Tellys for Hinge
Posted by hingedigital in Industry News, Latest News on June 23, 2011
Hinge Digital has won a second Telly Award for our work the “Mark it Down” spot for hhgregg retail stores. Needless to say we are very excited about this, and just want to share it with everyone!
Robo Brigade VFX brakedown
Posted by hingedigital in Industry News, Latest News on June 22, 2011
Take a look at some of the latest work the Hinge Digital has done with live action integration and VFX.
Bobby Rubio
“Robo Brigade”
2D Character Design: Bobby Rubio
Visual Effects and Animation: Hinge Digital
Challenge:
To integrate one of the robots from the Robo Brigade comic book property into a live action environment.
Solution:
Our animators choreographed the robot to interact with the live-action and queue the visual effects.
We added shake, reflections and alarm lights to the foreground car, cracks in the asphalt, dust, sparks, shadows, and reflections on the ground.
Our compositing team replaced signage, as well as removed graffiti, unwanted trees, and vehicles traveling in the background. Camera motion and color grading were added to accentuate the action and mood.
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NICE WORK, DRAFT FCB
Posted by hingedigital in Great Ads, Industry News on June 1, 2011
Ran across this posting while looking at the DNA Seattle blog and thought it was worth sharing!
Enjoy!
From the DNA Seattle Blog:
Here’s an example of an agency using their time and talent for an incredibly worthy cause. Nicely done guys!
U.S. Latinos Among the Most Active Tweeters
Posted by hingedigital in Industry News on May 27, 2011
Roughly 8 percent of U.S. Internet users are also using Twitter, and Latinos are among the most active, reveals a new survey from the Pew Research Center. It finds that 18 percent of Hispanic Internet users are using Twitter. The social networking service is particularly popular with young adults, multicultural consumers and city dwellers. The survey is based on telephone and mobile phone interviews with 2,257 participants.
Among the findings:
14 percent of adults under 30 using the service, versus 7 percent of people in their 30s and 40s
10 percent of women use Twitter versus 7 percent of men
According to the survey, 36 percent of respondents check Twitter daily or multiple times a day; 41 percent say they check the site less than every few weeks or never check it at all.
Courtesy of SiTv
Our Latest Work on two US Cellular Spots
Posted by hingedigital in Latest News on May 26, 2011
Blacklist and SDF1 teamed up with Hinge Digital on two new US Cellular spots, “Architect” and “Family Man”. Check them out!
New Website and Blog!!!
Posted by hingedigital in Latest News on May 22, 2011
We are proud to announce the launch of our new website. We’ve had a blast creating it, and hope that our clients, colleagues, friends, and families will enjoy the new look.
Feel free to look around and enjoy the new look of Hinge Digital.
Hinge Digital wins 2011 Telly Award for “hhgregg” “Mark it Down”
Posted by hingedigital in Latest News on May 3, 2011
Congratulations!
“Your work has been selected by The Telly Awards and our Silver Telly Council to receive a 2011 Telly Award. This is a tremendous honor.”
Read More… Go on, you know you wanna »
Ramiro Gomez Joins Hinge Digital As Head Of Business Development.
Posted by hingedigital in Latest News on May 2, 2011
Film and advertising industry veteran brings passion and expertise to business development role at 3D animation and visual effects studio.
PORTLAND, Ore. – May 2, 2011 –, Hinge Digital appointed Ramiro Gomez to oversee the business development operations at Hinge Digital. Ramiro leaves Read More… Go on, you know you wanna »
“Promoting a brand with character”
Posted by hingedigital in Latest News on April 28, 2011
The April issue of Post magazine, has a great article about how Hinge Digital, worked with Zimmerman Advertising to bring to life “hhgregg” a Spokes-Character used in over 34 spots for the Indianapolis based hhgregg stores.
Read More… Go on, you know you wanna »
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