Healthfull Trailer Wins Graphis Gold Award!

By January 29, 2016Latest News

Our Healthfull Trailer spot for Bimbo Bakeries USA is now a Graphis Awards Gold Winner! Congratulations to our Hinge team and friends at Coyne PR for all your hard work. To learn more, go to the Graphis 2016 Awards. The Healthfull Trailer will appear in the Graphis Advertising Annual 2016 hardcover book.

“It’s an honor to be recognized alongside of some of the greats within the advertising industry.”
– Rob Schnapp, Vice President, Creative Director.

ASSIGNMENT
Generate buzz prior to launch of a new line of whole grain breads. Break through in a low interest category.

APPROACH
Rather than doing “bite and smile” advertising, we created a romantic comedy style film trailer that ran online and in movie theaters to reach our audience.

RESULTS
More than 6.3 million views across digital and social. New organic social followers increased by 32x.

Award: Gold
Category: TV-Film, Food & Beverage
Title:
Healthfull Trailer
Client:
Bimbo Bakeries USA

CREDITS
Agency: Coyne Advertising
Creative Director: Rob Schnapp
Copywriter: Ron Rosen/Rob Schnapp
Art Director: Rob Schnapp/Ron Rosen
Agency Producer: Gary Hill

Director: Steven Diller
Production Company: Gargoyle Films

Post-Production/Animation: Hinge Digital
Animation Director: Alex Tysowsky
VFX Supervisor: Michael Kuehn
Art Director: Tyler Kenworthy

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