VFX Breakdown for Pep Boys in CG

By June 24, 2011Latest News

Live action integration and VFX work for Pep Boys by Hinge Digital

We collaborated with Zimmerman to take the successful Pep Boys bobble heads campaign to new levels of brand recognition. We developed a spot to showcase the next step in the campaign’s evolution by integrating the animated CG characters into our live-action world. We stayed true to the design of these iconic characters and their physicality as bobble heads, while introducing a new dimension of storytelling freedom through CG animation.

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