In collaboration with STEADY Ltd, Hinge developed a series of animations for the in store Reactive Wall Experience for Nike and Finish Line.
The Reactive Wall Experience is a software-based motion tracking application that analyzes in-store foot traffic and serves up position specific content based on a user’s location within the store. The experience lives at the Nike Track Club in Castleton, Indiana and is displayed across (6) 48”inch vertical flat screen monitors. As users walk within the footwear wall area, the motion tracking software analyzes their positioning and serves up 3D animations, hi-res product photography and descriptive product content. Content served up is relevant to the latest product releases and is refreshed frequently to align with the store’s latest product releases.
Creative Production: Hinge Digital
Executive Producer: Roland Gauthier
Director: Alex Tysowsky
VFX Supervisor: Michael Kuehn
Production Design: Tyler Kenworthy
Modeling: Michael Berger
Rigging: Ramiro Gomez
Animation: Justin Mai
Look Development: Jonathan Beals, Tyler Kenworthy
Lighting: Jonathan Beals
Compositing: Michael Berger
Reactive Wall Experience Production: STEADY Ltd.